There was a good story about Yik Yak the other day on the Michigan Radio show “Stateside” and it’s up on their site now: “Anonymous apps on the rise across college campuses.” It’s a twelve and a half minute interview with the U of M’s Director of Social Media Nikki Sunstrum. Among other things, Sunstrum talks about meeting/talking with the folks who developed the app and their vision of it– they see themselves as a “more democratic Twitter.”
She also talked about the proactive approach to the app that they’ve taken at U of M. For example, there’s this post on the social media blog at U of M from back in September about Yik Yak. That too is definitely worth reading because it explains what the app is and it also offers some solid advice for dealing with the cyberbullying/harassment problem that comes with this level of anonymity. Here’s a quote:
It’s up to us to change the tone of the yaks. Up-vote positive yaks that speak to us as Umich students, down-vote the yaks that can be degrading or hurtful to others, and flag hateful posts. By doing this we shape our common voice in a supportive way. Even though Yik Yak is anonymous, we can still step in to to stop the bullying found on this platform. If you see yaks about abuse or self-harm, suggest our student support resources link: http://studentlife.umich.edu/studentsupport. Our university also has resources such as CAPS, SAPAC, and our 24 hour helpline for those in need of professional help.
Yik Yak can be a way to share the hilarious and absurd thing you saw while studying in the UGLi. It can be the outlet you introduce a difficult issue that’s on your mind. It can be a way to anonymously reach out for support when you need it. Yik Yak is a culture-sharing medium. It’s hilarious and it’s entertaining. It can be distressing or it can be uplifting. It can connect us or tear us apart. Regardless of how you use Yik Yak, these fleeting posts have an impact on us.